{"title":"Hair Styling Devices","description":"\u003cp\u003eHot air brushes, curlers, straighteners, wavers and salon-style hair tools.\u003c\/p\u003e","products":[{"product_id":"sohoglow-hot-air-brush","title":"Sofia | Hot Air Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eSofia | Hot Air Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eHot Air Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709676941588,"sku":"SOHO-SOHOGLOW-HOT-AIR-BRUSH","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/m30u.png?v=1782513398"},{"product_id":"sohoglow-hair-dryer-brush","title":"Nova | Hair Dryer Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eNova | Hair Dryer Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eHair Dryer Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £89.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709676974356,"sku":"SOHO-SOHOGLOW-HAIR-DRYER-BRUSH","price":89.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/jmoon-nouvelleskin-facial-toning-device-brush-set-bundle-9624088.jpg?v=1782513401"},{"product_id":"sohoglow-blowout-brush","title":"Luma | Blowout Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eLuma | Blowout Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eBlowout Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677007124,"sku":"SOHO-SOHOGLOW-BLOWOUT-BRUSH","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/FLUFFMEDIA--8_ca3994c0-d783-45d4-9a75-fe6edfeea342.jpg?v=1782513404"},{"product_id":"sohoglow-automatic-hair-curler","title":"Celia | Automatic Hair Curler","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eCelia | Automatic Hair Curler is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eAutomatic Hair Curler works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677039892,"sku":"SOHO-SOHOGLOW-AUTOMATIC-HAIR-CURLER","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/smooth-moves-kit_2.webp?v=1782513407"},{"product_id":"sohoglow-straightening-brush","title":"Clara | Straightening Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eClara | Straightening Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eStraightening Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677072660,"sku":"SOHO-SOHOGLOW-STRAIGHTENING-BRUSH","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/Lumenic_RP_1.jpg?v=1782513410"},{"product_id":"sohoglow-hair-waver","title":"Maris | Triple Barrel Hair Waver","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eMaris | Triple Barrel Hair Waver is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eTriple Barrel Hair Waver works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677105428,"sku":"SOHO-SOHOGLOW-HAIR-WAVER","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/erase-kit_2.webp?v=1782513412"},{"product_id":"sohoglow-rotating-hot-brush","title":"Rosa | Rotating Hot Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eRosa | Rotating Hot Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eRotating Hot Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £89.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677138196,"sku":"SOHO-SOHOGLOW-ROTATING-HOT-BRUSH","price":89.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/2000x2000_10.jpg?v=1782513415"},{"product_id":"sohoglow-curling-wand-set","title":"Serena | Curling Wand Set","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eSerena | Curling Wand Set is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eCurling Wand Set works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £89.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677203732,"sku":"SOHO-SOHOGLOW-CURLING-WAND-SET","price":89.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/m30u_a7ff59db-54de-4331-9456-bf6b9cc73070.png?v=1782513418"},{"product_id":"sohoglow-thermal-brush","title":"Liora | Thermal Styling Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eLiora | Thermal Styling Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eThermal Styling Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £69.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677269268,"sku":"SOHO-SOHOGLOW-THERMAL-BRUSH","price":69.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/BB_2025_InfraredBounceBrush_fb59fdf6-7987-49eb-88c1-d65b72985842.jpg?v=1782513421"},{"product_id":"sohoglow-2-in-1-straightener-curler","title":"Aurelia | 2-in-1 Straightener Curler","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAurelia | 2-in-1 Straightener Curler is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003e2-in-1 Straightener Curler works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677302036,"sku":"SOHO-SOHOGLOW-2-IN-1-STRAIGHTENER-CURLER","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/BB_2025_AloeFlatIron.jpg?v=1782513424"},{"product_id":"sohoglow-hair-volumizer-brush","title":"Mira | Hair Volumizer Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eMira | Hair Volumizer Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eHair Volumizer Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677334804,"sku":"SOHO-SOHOGLOW-HAIR-VOLUMIZER-BRUSH","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/flash-2-kit_2.webp?v=1782513427"},{"product_id":"sohoglow-air-styler-multi-tool","title":"Velora | Air Styler Multi Tool","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eVelora | Air Styler Multi Tool is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eAir Styler Multi Tool works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £99.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677367572,"sku":"SOHO-SOHOGLOW-AIR-STYLER-MULTI-TOOL","price":99.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/fpkit-black.webp?v=1782513429"},{"product_id":"sohoglow-heated-round-brush","title":"Vella | Heated Round Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eVella | Heated Round Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eHeated Round Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677400340,"sku":"SOHO-SOHOGLOW-HEATED-ROUND-BRUSH","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/BB_2025_Infrared_BondOil_Bundle.jpg?v=1782513432"},{"product_id":"sohoglow-wet-to-dry-styler","title":"Nyla | Wet-to-Dry Styler","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eNyla | Wet-to-Dry Styler is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eWet-to-Dry Styler works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £89.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677433108,"sku":"SOHO-SOHOGLOW-WET-TO-DRY-STYLER","price":89.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/BB_2025_MiniMulti-Styler_PDP_Tile1-blue.jpg?v=1782513435"},{"product_id":"sohoglow-hair-smoothing-brush","title":"Elara | Hair Smoothing Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eElara | Hair Smoothing Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eHair Smoothing Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £69.95. 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Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709704499476,"sku":"SOHO-SOHOGLOW-WILLOW-HAIR-WAVER","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/smooth-moves-kit_2_957c9038-c214-4abf-bbcf-e36f4b979828.webp?v=1782516259"},{"product_id":"sohoglow-yara-thermal-brush","title":"Yara | Thermal Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eYara | Thermal Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eThermal Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. 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