{"title":"New Arrivals","description":"\u003cp\u003eFreshly added SOHOGLOW styles, devices and seasonal essentials.\u003c\/p\u003e","products":[{"product_id":"sohoglow-colleen-elegant-two-piece-set","title":"Colleen | Elegant Two-Piece Set","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eColleen | Elegant Two-Piece Set is part of the SOHOGLOW fashion edit: a clean, wearable piece selected for men’s everyday style, comfort and easy styling in a modern UK wardrobe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eclean summer styling for travel and daily plans\u003c\/li\u003e\n\u003cli\u003epractical comfort with a polished boutique look\u003c\/li\u003e\n\u003cli\u003eeasy to combine with SOHOGLOW footwear\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eElegant Two-Piece Set works especially well for shoppers looking for men’s everyday style with a premium, straightforward presentation. 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It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £89.95. 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It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. 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Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677039892,"sku":"SOHO-SOHOGLOW-AUTOMATIC-HAIR-CURLER","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/smooth-moves-kit_2.webp?v=1782513407"},{"product_id":"sohoglow-straightening-brush","title":"Clara | Straightening Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eClara | Straightening Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eStraightening Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. 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Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677138196,"sku":"SOHO-SOHOGLOW-ROTATING-HOT-BRUSH","price":89.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/2000x2000_10.jpg?v=1782513415"},{"product_id":"sohoglow-curling-wand-set","title":"Serena | Curling Wand Set","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eSerena | Curling Wand Set is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eCurling Wand Set works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. 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