{"title":"Straighteners \u0026 Smoothing Brushes","description":"\u003cp\u003eStraighteners, smoothing brushes and frizz-control styling tools.\u003c\/p\u003e","products":[{"product_id":"sohoglow-straightening-brush","title":"Clara | Straightening Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eClara | Straightening Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eStraightening Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677072660,"sku":"SOHO-SOHOGLOW-STRAIGHTENING-BRUSH","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/Lumenic_RP_1.jpg?v=1782513410"},{"product_id":"sohoglow-2-in-1-straightener-curler","title":"Aurelia | 2-in-1 Straightener Curler","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eAurelia | 2-in-1 Straightener Curler is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003e2-in-1 Straightener Curler works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £79.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677302036,"sku":"SOHO-SOHOGLOW-2-IN-1-STRAIGHTENER-CURLER","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/BB_2025_AloeFlatIron.jpg?v=1782513424"},{"product_id":"sohoglow-hair-smoothing-brush","title":"Elara | Hair Smoothing Brush","description":"\u003cdiv class=\"sohoglow-product-copy\"\u003e\n\u003cp\u003e\u003cstrong\u003eElara | Hair Smoothing Brush is a SOHOGLOW beauty-tech pick for at-home hair styling: practical, premium-looking and selected for routines customers can use at home without making exaggerated result claims.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe product is positioned for customers who want a boutique look without overcomplication: easy to understand, easy to style or use, and strong enough to sit inside a premium fashion-and-beauty catalogue.\u003c\/p\u003e\n\u003ch2\u003eWhy it belongs in the SOHOGLOW edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003esmooth styling without a salon appointment\u003c\/li\u003e\n\u003cli\u003eeasy daily use for volume, shape and polish\u003c\/li\u003e\n\u003cli\u003estrong visual appeal for short-form demos\u003c\/li\u003e\n\u003cli\u003eClean SOHOGLOW naming, no copied competitor urgency, and no misleading “last day” style offer language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cp\u003eHair Smoothing Brush works especially well for shoppers looking for at-home hair styling with a premium, straightforward presentation. It is selected to support SOHOGLOW’s wider catalogue across fashion, footwear and at-home beauty devices.\u003c\/p\u003e\n\u003ch2\u003eSOHOGLOW note\u003c\/h2\u003e\n\u003cp\u003eUse it as part of a consistent personal-care routine and follow the included instructions for safe, comfortable use. Results and experience vary by hair type, skin type and routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurrent SOHOGLOW price:\u003c\/strong\u003e £69.95. Compare-at pricing is used to show the launch offer clearly where Shopify displays sale pricing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"SOHOGLOW","offers":[{"title":"Default Title","offer_id":52709677498644,"sku":"SOHO-SOHOGLOW-HAIR-SMOOTHING-BRUSH","price":69.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/9486\/5684\/files\/Group_1000004876.webp?v=1782513437"}],"url":"https:\/\/sohoglow.co.uk\/collections\/straighteners-smoothing-brushes.oembed","provider":"SOHOGLOW","version":"1.0","type":"link"}